As a seasoned experience leader at the intersection of business, people, and innovation, I focus on driving transformation and delivering exceptional, modern B2B user experiences across diverse industries and market segments. With a proven track record in building and scaling high-performing UX, research, and accessibility teams, I emphasize collaboration, quality, and measurable impact. Recognized for my leadership with a "Courage to Lead" award, I am dedicated to creating connections between design and business outcomes. Furthermore, I actively engage with the UX community through speaking, mentoring, and thought leadership, fostering growth and understanding in the field.

My experience encompasses:

  • Vision & Strategy: Leading vision and strategy for products ( including 0 to 1) and developing modern UX strategy for next gen AI-driven experiences and defining MVPs and roadmap for phased execution towards business outcomes.

  • Navigating complex transformations: Re-platforming, new UI delivery, and managing integrations through mergers, Scaling & democratizing research, championing Accessibility compliance.


  • Establishing and scaling critical programs: Experience measurement, accessibility, product rebranding and research democratization.


  • Customer Engagement: Guiding customers through major product experience transformations.


  • Building Teams: I excel at building and empowering teams, fostering a culture of collaboration and innovation, and delivering user-centered solutions that drive business growth.

My Leadership Philosophy

  • Team

    You are only as strong as your team.

    Build a team so strong that you don’t know who the boss is!

  • Accountability first. Advocacy next.

    People support and invest in those they value.

  • A visionary without pragmatism is just a dreamer.

    While design is uniquely enabled to express vision, true success is in the influence of turning it into reality.

  • Embrace data AND respect intuition.

    Minimize risk with data but don’t be risk averse!

  • Change is the only constant.

    Learn. Unlearn. Adapt. Redefine.

  • Balance courage and empathy in the face of resistance.

    Change resistance is real, even if it is for the better.

  • Failing fast is only good when you can recover fast.

    Take risks, make mistakes, and proudly share your learnings/experiences with others around you.

  • Good design is not just adding and removing. It is about multiplying and amplifying.

    Make design the X-factor in the competition and the organization.